Cash cannot rally. In fact, cash actually loses purchasing power each year. $10,000 today in a savings account is worth less in a growing economy because of inflation. So to achieve your goals and dreams, you have to invest your money so it can work harder for you, than you did, to earn it. Remember, you cannot save yourself rich.
Deciding what to invest in is not something we recommend an untrained individual attempt. We also don’t suggest utilizing the advice of financial pundits, money magazines, or friends and coworkers. Advice should come from someone who has a fiduciary and vested interest in your succeeding. Why take a risk on achieving the highest possible return, when that may not be within your true risk tolerance? As trained professionals, we can help match your risks with your goals for a better financial planning experience.
Emotions of the Market
Taking the emotions out of the market for your financial plan is what we do best. We want to ensure you do not become an emotional victim of the market highs and lows. Chasing returns usually ends in buying high and selling low. The profit is always in the buy, not the sell. Selling when markets retreat is also a poor strategy for success. So keeping a level-headed approach at all times will be very beneficial for your financial well-being, and we’re here to make sure that happens.